Select Page

Professional Experience

Consultant, 2014 – Present

  • Marketing consultant for multiple companies including local businesses and startups.
  • Highlight: Acted as Marketing Director for LiquidText while preparing to launch.
    • Created surveys and gathered and analyzed feedback for product development.
    • Built relationships with influencers in order to relevantly increase brand awareness.
    • Recruited beta users.
    • Co-managed re-branding and app design.
    • Built new website and executed SEO and ASO efforts to improve web presence.

 

Lua, 2015 – 2016
Marketing Manager
Bottom Line: Increased opportunity dollar amount 100%, increased number of leads 280%, increased leads converting to opportunities 14%, increased organic traffic 53%, increased advertising leads 74% (despite an 80% budget cut).

  • Created and implemented digital advertising and web lead generation plans.
  • Developed content plan and executed efforts, including but not limited to collateral, webinars, blogs.
  • Launched SEO initiative: researched, developed plan, updated and created content.
  • Worked with PR team to build relationships, increase exposure and gain backlinks.
  • Handled email marketing: emailed new prospects, gained renewed interest from cold leads.
  • Launched nurture campaign (program created 52 opportunities in the first 6 months).
  • Improved tracking, monitored analytics and corrected lead attribution.
  • Educated employees on building their professional brands and becoming Lua advocates.

 

Cisco (acquired Whiptail), 2013 – 2014
Marketing Manager

  • Joined Cisco after Whiptail acquisition and led digital marketing integration.
  • Educated Cisco employees on products and previously effective marketing tactics.
  • Managed efforts to promote product line: created web pages, blogs, ads, webcasts and social media.

 

Whiptail, 2011 –
Digital Marketing Manager
Bottom Line: Increased web leads 100%, social media traffic to website increased 65%, increased LinkedIn following 523%, increased Twitter following 93%, increased Facebook following 93%, increased blog post views 72%, increased video views 118%.

  • Grew brand awareness and acceptance in an overpopulated niche through a variety of tactics, including digital and content marketing, in order to educate consumers and grow business.
  • Responsible for online presence: website, SEO, advertising, webinars, blogs, videos, social media, etc.
  • Collaborated with sales and product teams to collect and share feedback and create collateral.
  • Planned and attended events to promote products, engage with market and gather feedback.
  • Identified influencers and established relationships.
  • Educated employees on building their professional brands and becoming Whiptail advocates.
  • Managed personnel and maintained budget.

 

Devon International Group, 2010 – 2011
SEO Manager

  • Researched, planed, executed and maintained SEO strategy for multiple websites
  • Managed blogs and social media for each company
  • Coordinated and executed multiple projects from inception to final product

 

Perseus Books Group, 2007 – 2009
Special Sales Associate

  • Promoted from Assistant to Associate
  • Worked closely with Directors, marketing and editorial personnel at all Perseus Books imprints to strategically plan and implement special sales campaigns for individual titles, book categories and market segments
  • Researched, identified and pitched target markets and potential customers
  • Managed existing accounts
  • Worked directly with select authors to build their book sales
  • Obtained pricing, prepared quotes and negotiated deals